BRAND STORY.
Sarah Murphy Fitness is a new venture aimed at helping individuals achieve their fitness goals from the comfort of their own homes. The service includes guided fitness videos, live sessions, and a supportive community led by Sarah Murphy herself, who is also on her own fitness journey. Outwork Media was tasked with creating a cohesive brand identity and an engaging website to launch Sarah Murphy Fitness successfully.
THE
CHALLENGE.
Sarah Murphy Fitness needed a strong brand identity that reflected its unique position in the market โ a relatable, authentic fitness journey led by Sarah, a new mother. The challenge was to create a brand that was professional yet approachable and a website that was both user-friendly and visually appealing. Sarahโs goal was to build a community of 1,000 clients within the first year, generating revenue to eventually expand into a physical gym space.
PRIMARY LOGO DESIGN.
A clean and professional design was chosen, featuring the initials โSMโ intertwined with โSarah Murphy Fitnessโ in a modern and bold typeface. The logo conveys strength, independence, and authenticity.
SECONDARY LOGO MARK.
A simplified version of the primary logo was created for use in various contexts such as social media profiles, website footers, and marketing materials.
The branding for Sarah Murphy Fitness was crafted to reflect both strength and approachability. The color palette was chosen deliberately: Deep Blue-Green symbolizes stability, confidence, and sophistication, while Cool Blue-Green conveys balance, harmony, and tranquility, all of which align with Sarahโs supportive fitness journey. Classic Black adds an element of strength, elegance, and timelessness to the brand.
For typography, โThe Secretโ was selected as the primary font to give the logo and headings a bold and impactful presence, while โKrona Oneโ and โPoppinsโ were chosen for body text and design elements to ensure modernity and readability, enhancing the overall user experience.
Website.
The website was designed to be intuitive and easy to navigate, with a clean layout that highlights Sarahโs unique selling points and fitness programs. It includes dedicated sections for on-demand video content, live session schedules, membership options, and a blog, all crafted to enhance user engagement and accessibility.
results.
Community Building: Successfully cultivated a dedicated and supportive online community, with active participation in live sessions and fitness challenges.
Website Traffic: Achieved a steady increase in website visits, with users consistently exploring fitness programs and engaging with content.
Client Acquisition: Strong momentum in client sign-ups, bringing Sarah closer to her goal of 1,000 clients within the first year.
Automated page speed optimizations for fast site performance