Smith & Lorraine.
BRAND STORY.
Smith & Lorraine Ltd is the personal brand of Kolin Smith and Alex de Lorraine, two gentlemen who are passionate about the art of creating curated spaces and drawing inspiration from their global travels.
Their first major project, Killoskehane Castle, is nestled in Co. Tipperary, Ireland, and has been recently acquired by Smith & Lorraine. Their vision is to breathe new life into this historic 16th-century castle and transform it into a wellness sanctuary. Unlike typical wellness hotels, Killoskehane Castle will offer a rural home experience with holistic wellness programs designed to help guests disconnect from daily life and rejuvenate.
Outwork Media was engaged to rebrand Smith & Lorraine, develop a cohesive visual identity, and create professional videography and content to narrate the journey of Killoskehane Castleโs restoration.
THE CHALLENGE.
Smith & Lorraine needed a brand identity that reflected its unique proposition โ a luxurious yet homely wellness sanctuary. The challenge was to create a brand that resonated with upper-income international professionals and to develop a compelling narrative that showcased the transformation of Killoskehane Castle. This included rebranding efforts, professional videography of the restoration process, and content creation for social media to cast a wide net of potential customers.
LOGO DESIGN.
A sophisticated design featuring the initials โS&Lโ intertwined with โSmith & Lorraineโ in an elegant serif typeface. This logo embodies refinement, unity, and a legacy of excellence.
FAVICON.
A simplified version for use in various contexts such as social media profiles, website footers, and marketing materials.
STATIONARY.
Social Media.
results.
After establishing a cohesive brand identity, Outwork Media focused on narrating the story of Killoskehane Castle, the first major project under Smith & Lorraine. The creative team developed a detailed content strategy, including the layout and flow of the narrative, to showcase the journey of the castleโs transformation.
Outwork Media extended the newly established branding to all media content related to Killoskehane Castle, ensuring a seamless and cohesive presence across various platforms.
