Sol Haven Properties.
BRAND STORY.
Sol Haven Properties is dedicated to redefining accommodation for professionals and travelers. The brand offers a diverse range of serviced accommodations, creating havens for business travelers, travel nurses, aviation industry members, and leisure explorers. Sol Havenโs properties are thoughtfully designed to blend comfort, convenience, and unparalleled service, providing a home away from home in various vibrant and serene locations.
THE CHALLENGE.
Sol Haven Properties faced the challenge of establishing a digital presence and required a completely new branding design and website. The goal was to create a distinctive identity that resonated with their target audience and communicated their commitment to comfort and convenience. The challenge involved developing a brand that could compete in the digital space and attract bookings directly through their new website.
LOGO DESIGN.
Primary Logo: A symbol of unity and cohesion, incorporating the shape of a house roof to create an immediate visual association with real estate. This design reflects the companyโs identity as a provider of welcoming accommodations.
FAVICON.
A simplified version used for social media, marketing materials, and website icons, ensuring brand consistency across platforms.
MERCHANDISE.
Social Media.
Website.
The website was designed to provide a seamless user experience, embodying Sol Havenโs commitment to comfort and convenience. Key features include sections dedicated to property categories, booking integration with a built-in calendar, and customer testimonials. The layout is optimised to showcase Sol Havenโs diverse accommodations and personalised service.
Fully responsive, the site ensures optimal performance across all devices. The content is both engaging and informative, featuring high-quality images and detailed descriptions of the properties.
RESULTS.
Enhanced Brand Awareness: Through consistent visual identity and targeted marketing strategies, Sol Haven Properties significantly increased its brand recognition among its target audience.
Higher Website Traffic: The new user-friendly design attracted a larger number of visitors, leading to increased engagement and a higher conversion rate.
Increase in Direct Bookings: The seamless booking integration on the website resulted in a notable increase in direct reservations, reducing the companyโs dependence on third-party platforms.
