Vibrant Life Chiropractic.
formerly known as "Life & Balance Center"
Brand Story.
Vibrant Life Chiropractic, formerly known as Life & Balance Centre, is a progressive chiropractic practice in Dublin, Ireland, dedicated to enhancing the health and well-being of its clients. Founded by Dr. Tammy Verlaan-Ross and Peter Ross, the practice evolved from focusing on traditional chiropractic methods to offering advanced brain-based chiropractic care. This shift led to the rebranding of the practice in 2023 to reflect its commitment to promoting vibrant health and vitality for its members.
the challenge.
The primary challenge in rebranding Vibrant Life Chiropractic was to develop a new identity that reflected the practiceโs evolution and innovative focus. Founded in 2005 as Life Chiropractic by Dr. Tammy Verlaan-Ross and Peter Ross, the practice expanded its services in 2010 and became the Life & Balance Centre, emphasizing brain-focused care with tools like NeuroInfiniti. The 2023 rebranding to Vibrant Life Chiropractic aimed to revive the vitality of the original name and highlight its unique brain-based approach. The goal was to retain existing client trust while attracting new clients, all while redesigning the website to effectively showcase these unique services and enhance user engagement.
Logo Design.
Primary Logo: A vibrant and modern design incorporating elements of energy and balance, featuring an abstract symbol that represents vitality and health.
Favicon.
A simplified version used for social media, marketing materials, and website icons, ensuring brand consistency across platforms.
Merchandising.
Patterns.
Social Media Assets.
Website.
Website Design & Development:
We designed a user-friendly and visually appealing website with dedicated sections for services, bookings, and testimonials, prominently featuring advanced technologies like the NeuroInfiniti Stress Response Evaluation. The site is fully responsive, ensuring seamless use across all devices. Additionally, we developed educational content in video format to inform visitors about brain-based chiropractic care, enhancing both engagement and understanding.
SEO Optimization:
Conducted keyword research and applied SEO strategies to boost search engine visibility, making it easy for clients to find Vibrant Life Chiropractic.
RESULTS.
Enhanced Brand Recognition: Successfully established a refreshed and vibrant identity that effectively communicates the practiceโs commitment to advanced brain-based chiropractic care.
Improved User Interaction: Increased engagement with the website, leading to more meaningful interactions and better client experiences.
Growth in Client Base: Strengthened the ability to attract new clients interested in innovative chiropractic solutions, reflecting the practiceโs evolved focus and advanced technologies.
