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Archway Clinic

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Archway Clinic

Our journey with Archway Chiropractic and Wellness Clinic began with branding and design. Dr Deborah Hegnauer like most other business owners knew that her company image needed a bit of a refresh to reflect her core values, connect with her target audience and stand out from her competitors.

The first thing we did was organise a meeting with Debbie to discuss her frustration with her old branding, understand her vision for the brand, the message she is trying to convey to the public and get to know her and her businesses a bit more.

Upon learning about Debbie and Archway Clinic the next step was a strategy meeting with the team to decide on colours, font, message tone etc. After coming up with a concept for the new brand we organised a brand photography session to create professional images of Debbie in-studio and in her elements at work. These photos would go on to be used as profile pictures for social media, ID’s, social media content, flyers etc.

The photos were able to show us a visual representation of the new and improved Archway Clinic and its BOSS Dr Hegnauer and so we got started with the Logo. We created and presented 12 different logo variations but Debbie chose and fell in love with the very first one.

With the colours, font, design vectors, logo all out of the way, it was time to start creating marketing material for Debbie’s new brand. We started with the business cards, sticky notepad and gift vouchers, then proceeded to create banners, highlights, profile pictures and more social media materials.

Debbie has been very pleased with the overall work presented to her by the team at Outwork Media and she even gave us a glowing 5 Star recommendation on Google


“Positive: Professionalism, Quality, Responsiveness, Value

I had a lot of fun working with Patrick and his team around the branding of my business. They are really professional and make it really easy to bring your ideas into life. I would highly recommend them to anyone who wants to bring their business game at another level.”


Working with Debbie in building Archway Clinic’s new identity has been a pleasure for us and we have gone on to do more work within our partnership to include SEO.